Source: (2013) Pace Law Review. 33(3):1081-1145.

This Article argues that apologies have the potential to play important roles in the marketplace. It argues that a public apology should not be reserved only for transgressions that we customarily identify as "moral wrongs." Instead, public apologies may be equally appropriate as supplemental remedies when (a) parties place value on their relationship independent from the financial benefits they gain from exchanging with each other, (b) a contractual breach results in non-pecuniary harm to this relationship, and (c) monetary compensation alone is insufficient to address such nonpecuniary harm. Although such issues may not arise in all commercial transactions, these problems do present unique challenges for parties who rely on their relationship with each other as a foundation for exchanging. (excerpt)