Source: (2008) Social Science Research 37 (2008) 703–720.

Drawing on predictions derived from self-control theory, general strain theory, and deterrence theory, we attempt to improve Braithwaite’s shaming theory by identifying conditions under which its causal process might be more effective in explaining misbehavior. Using data elicited from 224 Russian respondents, we put the elaborated version of shaming theory to the test in its. In line with previous research, study findings indicate that, contrary to the theory’s predictions, being reintegratively shamed is positively associated with projected deviance. While some of the hypothesized contingencies seem to condition the effects of shaming on projected deviance, none of our findings confirm original hypotheses. These results, in conjunction with the accumulated body of research, suggest that reintegrative shaming theory may be in need of further revision. (author's abstract)