Source: (2008) Report of the fifth conference of the European Forum for Restorative Justice, Building restorative justice in Europe: cooperation between the public, policy makers, practitioners and researchers, Verona.

Media is the basic tool and the crucial means of a direct communication with the world. Every media, be it written or electronic has its own organized strategy to transmit the news, the other’s culture, believes, ideas and so on and so forth. Getting access to the proper media is quite a challenge, but gaining its support is such an achievement. In this presentation I will bring the modest experience of AFCR for the promotion of Restorative Justice (RJ) and Mediation Program in Albanian Society. My main focus will direct its attention toward the cooperation with the written and electronic media. Throughout this paper I will try to reveal this cooperation within two perspectives: Firstly: I will describe the narrative aspect of the nature of activities that AFCR has used to introduce and promote through media the Victim-Offender Mediation and Restorative Justice Program for the wide public and the intended institutions, which deal with the Penal and Restorative Justice. Secondly: I will tackle the problems, and opportunities faced in our work, especially to sensibilize the consciousness of media actors and other social factors to attract their attention to understand and help us in introducing and applying restorative justice and mediation alternative programs. In the end I will lay the ground for some considerations, claiming that even in the most positive experience it is always some room for improvement. (excerpt)