Source: (1996) Monsey, NY: Criminal Justice Press, pp. 505-516.

Whether restorative justice in the future will occupy more than its currently marginal role will depend significantly on the ability of its proponents to market it effectively to policymakers with authority to risk innovation in the administration of justice. This chapter outlines likely concerns to which a marketing strategy of this type must be responsive, ranging from clarification of goals and principles to specification of processes and expected outcomes. It raises specific questions that restorative justice advocates may anticipate in each of these areas, suggests need for a glossary of central terms and a compatibility index/inventory that assesses each component of the criminal justice system on the degree to which it incorporates or departs from restorative justice ideals.