Delineating the scope of Reintegrative Shaming theory: An explanation of contingencies using Russian data.

Source: (2008) Social Science Research 37 (2008) 703–720.

Drawing on predictions derived from self-control theory, general strain theory, and deterrence theory, we attempt to
improve Braithwaite’s shaming theory by identifying conditions under which its causal process might be more effective
in explaining misbehavior. Using data elicited from 224 Russian respondents, we put the elaborated version of shaming
theory to the test in its. In line with previous research, study findings indicate that, contrary to the theory’s predictions,
being reintegratively shamed is positively associated with projected deviance. While some of the hypothesized contingencies
seem to condition the effects of shaming on projected deviance, none of our findings confirm original hypotheses.
These results, in conjunction with the accumulated body of research, suggest that reintegrative shaming theory may be
in need of further revision. (author’s abstract)